We employ the tracking methods listed below on the basis of Art. 6, para. 1, sentence 1 f) GDPR. The purpose of these tracking measures is to ensure that our website is designed to meet the needs of our users and that it is optimised on an ongoing basis. We also use these tracking measures to statistically record the use of our website and to analyse these statistics to optimise our content for you. These interests are considered legitimate by the aforementioned regulation.
The data processing purposes and data categories are provided in the tracking tools concerned.
a) Google Analytics
To ensure that our website is designed to meet the needs of our users and that it is optimised on an ongoing basis, we use a web analytics service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; referred to below as "Google"). In this context, pseudonymised usage profiles are created and cookies (see para. 4) are employed. The information generated by the cookie about how you use this website, such as
operating system used,
referrer URL (site visited previously),
host name of the accessing computer (IP address),
time of server request,
are transmitted to a server of Google in the USA and stored there. The information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the purposes of market research and to design this website to meet the needs of our users. This information may also be transmitted to third parties, insofar as this is legally prescribed or such third parties process these data on our behalf. Under no circumstances will your IP address be merged with other data from Google. IP addresses are anonymised, making it impossible to associate them with individuals (IP masking).
You can prevent these cookies from being installed by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.
Furthermore, you can prevent the collection of data generated by the cookie and related to your usage of the website (including your IP address) and the processing of these data by Google by downloading and installing a browser add-on.
Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help function, for example.
b) Google Adwords Conversion Tracking
We also use the Google Conversion Tracking function to statistically record the use of our website and to analyse these statistics to optimise our content for you. In this process, Google Adwords sets a cookie (see para. 4) on your computer if you found our website via a Google ad.
These cookies become invalid after 30 days and are not used to identify you personally. If the user visits certain web pages of the Adwords customer and the cookie has not yet expired, Google and the customer will be able to detect that the user clicked on their ad and was redirected to this site.
Every Adwords customer receives a different cookie. Cookies cannot, therefore, be tracked via the websites of Adwords customers. The information obtained using the conversion cookie helps to create conversion statistics for those Adwords customers who decided to use conversion tracking. These Adwords customers learn the total number of users who clicked on their ad and who were redirected to a site carrying a conversion tracking tag. However, they do not receive any information that can be used to identify users personally.
If you do not wish to be involved in the tracking process, you can decline to do so by setting the required cookie - via a browser setting that generally deactivates the automatically setting of cookies, for example. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the "www.googleadservices.com" domain. You can find Google's data privacy information on conversion tracking here.